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From now on we focus entirely on designing men's shirts. If you, as a customer, still want to place an order, please contact us. You can also visit Arber Studio, our new female brand which will launch end of February.

The Inside Story - Hamburg Shop

2024-01-18 by Mafalda

The Inside Story - Hamburg Shop

We believe that the brand's connection with our customers is what sets us apart. We are a made-to-measure shirt brand in which the entire sales process is done online, but the sale only happens after we meet the customer in person, knowing their concerns and aspirations. The sales process is global, due to the local relationship with each person.

Diana and Oezkan are an example of how passion and commitment can lead to success. The managers responsible for the ShirtbyHand store in Hamburg, in this conversation, spoke about running the brand in the German market, the store, what inspires them at ShirtbyHand, as well as their expectations for the future.
The conversation was in English and we decided to keep it that way. We are today a global brand because the experience is local.

The first year of ShirtbyHand's first physical store is a milestone, celebrate with us!

- What has been the most rewarding part of running the ShirtbyHand store?

"Germany is old fashion in these things, just to have online business doesn’t look too serious for the clients. We won a lot of new clients and had direct feedback on the floor which is leading to better understanding in every respect quality, product, service and it’s helping the brand to improve. We managed our first year well although the market and many players suffered a lot."


- What are some of the challenges you've faced in opening and running the store?

"Managing the store starts with building a good team! Creating the brand awareness, convincing & winning clients, building trust are the steps to go forward."


- What are your hopes and dreams for the future of ShirtbyHand Hamburg?

"A healthy growing client base, maintaining a high level of positive reviews, and expanding into new locations in Hamburg and other German cities are all key factors in ensuring the continued success of ShirtbyHand."

  

- What is the most important detail for you in a made to measure shirt?

"For us, it's the perfect harmony of fit and quality. A tailored shirt should not just look impeccable; it should feel like a second skin, seamlessly embracing your unique physique. The fabric, the stitching, the construction – every element must converge in flawless unison to create a garment that exudes refined elegance."

- Do you believe that customers should have the freedom to design their shirts completely individually and express their personality?

"Absolutely! A ShirtbyHand shirt is not just a piece of clothing; it's a canvas for self-expression. We encourage our clients to unleash their creativity, to weave their personal flair into every detail, from the fabric selection to the monogram stitching. It's about creating a garment that speaks volumes about their individuality."

- How would you describe the shopping experience you strive to provide to your clients?

"Crafting an Unforgettable Experience. We want our clients to step into our store and feel like they've entered a sanctuary of sartorial expertise. It's not just about selling shirts; it's about guiding them on a journey of personalized style. We take the time to understand their needs, preferences, and aspirations, ensuring that each shirt we create is a reflection of their refined taste."


- What are your favorite things about Hamburg?

"Hamburg is a captivating tapestry of cultures, a vibrant kaleidoscope of history and modernity. We're captivated by its stunning architecture, its bustling harbor, and the serene beauty of the Binnenalster and Außenalster lakes. But above all, it's the city's open-minded spirit and its diverse culinary scene that truly steal our hearts."


- What are some of your favorite places to visit / favorite things to do in Hamburg?

"For a taste of Hamburg's rich cultural heritage, we recommend a stroll through the historic Speicherstadt warehouses, a UNESCO World Heritage Site. To immerse yourself in the city's vibrant arts scene, the Elbphilharmonie concert hall is a must-visit. For a taste of authentic Hamburg cuisine, indulge in a plate of Franzbrötchen pastries or savory Krabbenbrötchen crab sandwiches. Don't miss the opportunity to explore the Binnenalster and Außenalster lakes for a tranquil escape amidst the city's vibrant energy. Venture into the historic harbor, once a lifeline for trade and now a hub of maritime activity. Immerse yourself in the vibrant nightlife of the Reeperbahn, a district renowned for its eclectic mix of bars, clubs, and theaters. And marvel at the grandeur of the Townhall, a symbol of Hamburg's enduring legacy."

With their unwavering commitment to quality, personalized service, and a passion for empowering individual expression, Diana and Oezkan continue to elevate ShirtbyHand in Hamburg. Their infectious enthusiasm and dedication are a testament to their passion for creating garments that not just fit, but also inspire.